The importance of Email Marketing

Do you think that e-mail marketing belongs in the 90s? Well, let us prove you wrong.


Did you know that email marketing has one of the highest ROI rates around - digital and otherwise. People sleep on the idea because it seems like a forgotten tool amidst the world of social media, and those people are missing out. Not convinced yet? Here are some of the reasons why email marketing is insanely successful and still relevant in 2021. (Fun fact: Over 4 billion people check their emails daily… Pretty outstanding when you learn that the social media giant Facebook has only 2.2 billion total users).


Data

Unlike many other marketing efforts, email data is extremely measurable. Depending on the platform you use, you can track open rates, purchases, conduct A/B testing, segment your audience… The opportunities are limitless!


Personalization

Everyone loves to feel special and email marketing allows us to do that. Receiving a personalized email is great, but imagine the impact of sending out 500,000 of them. Think of it this way... If I just say “Hey”, no one will turn around. But if I say “Hey Sam” well now I’ve got Sam’s attention.


Contacts

Everyone thinks Instagram followers are where it’s at, but what happens if that all goes away tomorrow. If one day, they shut down or your account gets hacked, your followers and all your customers are gone, disappeared, never to be found. But your email lists, those contacts are yours and ONLY yours. Now that is power!


So Where to Begin?

Did we mention it’s extremely affordable and sometimes even free to start! Here are just a few of our favourite platforms.


  • Are you a blogger wanting to build a community? Well, Flodesk is for you. It’s easy to use and offers tons of gorgeous templates to match any vibe or aesthetic.


  • Are you ready to take your email list seriously? Then Mailchimp is a great place to start. They have great reporting and tons of integrations available.


  • Now if you’re in the e-comm game, Klaviyo is your best friend. The best features: incredible data tracking, tons of integrations like Shopify to track what your subscribers are buying, plus one of the few that offers desktop AND mobile design control. (Love it!)


Take a look at our in-depth breakdown of the three and find the one that fits you most: free guide


And remember, be patient. Growing your email list takes time but is oh so worth the wait.

Written By

Emilia Kopcik

Digital Marketing Coordinator

Emilia is the Digital Marketing Coordinator and copywriter at Anso Atelier. After spending over half her life competing on an international stage as a member of the Canadian National Synchronized Swimming Team, you could say that she has quite the competitive edge. As a fashion fanatic and a marketing enthusiast, her talents are as vast as her shoe collection!

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