Annabelle Cosmetics launched an awareness campaign for its award-winning mascara, which won the 2023 Elle Beauty Award for best affordable mascara in Canada.
Annabelle partnered with Anso Atelier to bring the awareness campaign to life on TikTok over 3 weeks, where we travelled across Canada to create engaging content.
Annabelle Cosmetics launched an awareness campaign for its award-winning mascara, which won the 2023 Elle Beauty Award for best affordable mascara in Canada.
Annabelle partnered with Anso Atelier to bring the awareness campaign to life on TikTok over 3 weeks, where we travelled across Canada to create engaging content.
Industry: Beauty & Cosmetics
How We Reached 654% More Users
to Annabelle’s Tiktok in 3 just Weeks
OVER A
3 WEEK MANDATE*
+619%
LIKES
+754K
REACH
30+
Videos created
+5.2%
*VS. before our partnership began
Increase in Engagement
How We Did It
Building Trust Behind
the Scenes
Creating in-office content generated behind-the-scenes glimpses into the PR campaign process fostered trust among consumers.
Creating Buzz Beyond the Feed
Applying guerrilla marketing techniques to enhance virality, such as creating a 5 foot tall mascara wand.
Amplifying Reach Through Community
Partnering with influencers all across Canada to create content with, amplifying reach and enhancing brand credibility through trusted voices.
Tapping into Trending Culture
Utilising relevant popular TikTok trends, allowing us to increase visibility and position Annabelle as relevant and in tune with consumer interests.
TESTIMONIAL
+754K
REACH
+5.2%
INCREASE IN ENGAGEMENT
30+
VIDEOS CREATED
+619%
LIKES
ART DIRECTION
SOCIAL MEDIA STRATEGY
OVER A
3 WEEK MANDATE*
PRODUCTION
SOCIAL MEDIA MANAGEMENT
STYLING
COPYWRITING
GRAPHIC DESIGN
UGC CONTENT CREATION
CONTENT STRATEGY
CONTENT STRATEGY
REPORTING + ANALYTICS
*VS. before our partnership began
HOW WE REACHED 654% MORE USERS TO ANNABELLE’S TIKTOK
IN 3 JUST WEEKS
Industry: Beauty & Cosmetics
Applying guerrilla marketing techniques to enhance virality, such as creating a 5 foot tall mascara wand.
Creating Buzz Beyond the Feed
Utilising relevant popular TikTok trends, allowing us to increase visibility and position Annabelle as relevant and in tune with consumer interests.
Tapping into Trending Culture
Partnering with influencers all across Canada to create content with, amplifying reach and enhancing brand credibility through trusted voices.
Amplifying Reach Through Community
Building Trust Behind the Scenes
Creating in-office content generated behind-the-scenes glimpses into the PR campaign process fostered trust among consumers.
TESTIMONIAL
