Industry: Hospitality
How We Created Montreal's
Most Talked About F1 Event
2X
reservations
5K
organic Instagram followers
OpenTable
badge award
ART DIRECTION
SOCIAL MEDIA STRATEGY
4 MONTHS RESULTS
PRODUCTION
SOCIAL MEDIA MANAGEMENT
STYLING
COPYWRITING
GRAPHIC DESIGN
UGC CONTENT CREATION
CONTENT STRATEGY
CONTENT STRATEGY
REPORTING + ANALYTICS
Bazart is a Mediterranean restaurant inside New City Gas, Montreal's most iconic entertainment complex. They hired us to grow their social media presence, manage their email marketing, and drive reservations for the launch of their summer terrasse.
For the launch, we organized a high-profile influencer event during F1 weekend in partnership with Patrón. Here's how it went.
400,000+
accounts reached organically
124
attendees
150+
pieces of content posted by guests across Instagram and TikTok
ART DIRECTION
SOCIAL MEDIA STRATEGY
EVENT RESULTS
PRODUCTION
SOCIAL MEDIA MANAGEMENT
STYLING
COPYWRITING
GRAPHIC DESIGN
UGC CONTENT CREATION
CONTENT STRATEGY
CONTENT STRATEGY
REPORTING + ANALYTICS
How We Did It
Influencer Strategy & Outreach
We built the guest list across three pillars: food and beverage creators, press and local bloggers covering the best of Montreal, and tastemakers whose presence alone signals credibility. Top guests were invited for the full sit-down dinner experience. Every influencer was invited with their group so it felt like a real night out, not a branded event.
Custom Invitations
Each guest received a custom box hand-delivered to their door by our team. Inside, a welcome invitation, a Patrón bottle, a premade cocktail mix, a seashell dish, incense, a Spotify playlist, and a Bazart tote bag. Every item was chosen to engage the senses and build anticipation before the event even started.
Event Activations
We designed the event around the full sensory experience, custom Patrón cocktails, caviar bumps, a DJ, a tarot card reader, and a shaman to match the venue's Tulum-inspired energy. Every activation gave guests something to do, something to talk about, and something to post. Amuse bouches to start, followed by a 5 course sit-down dinner.
OpenTable
badge award
organic Instagram followers
5K
2X
reservations
4 MonthS Results
Event Results
0%
pieces of content posted by guests across Instagram and TikTok
+0%
attendees
400,000+
accounts reached organically
Bazart is a Mediterranean restaurant inside New City Gas, Montreal's most iconic entertainment complex. They hired us to grow their social media presence, manage their email marketing, and drive reservations for the launch of their summer terrasse.
For the launch, we organized a high-profile influencer event during F1 weekend in partnership with Patrón. Here's how it went.
How We Created Montreal's
Most Talked About F1 Event
Industry: Hospitality
We designed the event around the full sensory experience, custom Patrón cocktails, caviar bumps, a DJ, a tarot card reader, and a shaman to match the venue's Tulum-inspired energy. Every activation gave guests something to do, something to talk about, and something to post. Amuse bouches to start, followed by a 5 course sit-down dinner.
Event Activations
Each guest received a custom box hand-delivered to their door by our team. Inside, a welcome invitation, a Patrón bottle, a premade cocktail mix, a seashell dish, incense, a Spotify playlist, and a Bazart tote bag. Every item was chosen to engage the senses and build anticipation before the event even started.
Custom Invitations
Influencer Strategy & Outreach
We built the guest list across three pillars: food and beverage creators, press and local bloggers covering the best of Montreal, and tastemakers whose presence alone signals credibility. Top guests were invited for the full sit-down dinner experience. Every influencer was invited with their group so it felt like a real night out, not a branded event.
