Industry: Beauty & Skincare
3.5M Views, 400% Follower Growth,
and 65% YoY Email Revenue Growth
3.5M Views, 400% Follower Growth, and 65% YoY Email Revenue Growth
Industry: Beauty & Skincare
SOCIAL RESULTS
2.5M+
organic TikTok reach
15K
new followers
1M+
organic Instagram reach
70%
reduction in ad spend while driving a significant increase in sales
400%
follower growth
150%
growth in link-in-bio clicks without paid support
growth in link-in-bio clicks without paid support
150%
reduction in ad spend while driving a significant increase in sales
70%
400%
follower growth
1M+
organic Instagram reach
2.5M+
organic TikTok reach
new followers
15K
ART DIRECTION
SOCIAL MEDIA STRATEGY
SOCIAL RESULTS
PRODUCTION
SOCIAL MEDIA MANAGEMENT
STYLING
COPYWRITING
GRAPHIC DESIGN
UGC CONTENT CREATION
CONTENT STRATEGY
CONTENT STRATEGY
REPORTING + ANALYTICS
Boutique Skin Envie is a leading medical-grade skincare retailer carrying top clinical brands including SkinCeuticals, ZO Skin Health, EltaMD, and Biologique Recherche.
When they came to us, they were heavily reliant on paid advertising to drive sales, and both their organic presence and email channel were significantly underperforming. We changed that.
EMAIL RESULTS
65%
average YoY revenue growth in under 60 days
45%
open rates maintained month after month
#1
Revenue Channel
in under 60 days
↑CTR
Consistently increasing
CTR, exceeding industry benchmarks
Boutique Skin Envie is a leading medical-grade skincare retailer carrying top clinical brands including SkinCeuticals, ZO Skin Health, EltaMD, and Biologique Recherche.
When they came to us, they were heavily reliant on paid advertising to drive sales, and both their organic presence and email channel were significantly underperforming. We changed that.
65%
average YoY revenue growth in under 60 days
45%
open rates maintained month after month
#1
Revenue Channel
in under 60 days
↑CTR
Consistently increasing
CTR, exceeding industry benchmarks
ART DIRECTION
SOCIAL MEDIA STRATEGY
EMAIL RESULTS
PRODUCTION
SOCIAL MEDIA MANAGEMENT
STYLING
COPYWRITING
GRAPHIC DESIGN
UGC CONTENT CREATION
CONTENT STRATEGY
CONTENT STRATEGY
REPORTING + ANALYTICS
How We Did It
Visual Art Direction
We created a clear imagery direction and creative guidelines covering color palettes, lighting, model selection, wardrobe, and set design. Every piece of content was cohesive, elevated, and instantly recognizable as BSE.
Segmentation & Optimisation
We segmented the audience based on behaviour, purchase history, and intent so every email went to the right person at the right time. A consistent send cadence and optimised timing made email one of BSE's strongest revenue channels.
Social Media Management & Content
We created two types of content: viral videos to drive reach and visibility, and educational content to build community and drive sales. We put the founder and team front and center, making them trusted voices in the skincare space. We also leaned into the founder's expertise to spark conversations and debate. Bold opinions, hot takes on cultural moments, content that got people talking. SEO integration supported discoverability across every post.
Email Strategy & Creative
We took over the email channel and rebuilt it from scratch. Founder stories, ingredient education, and a consistent visual template made every email feel personal and worth opening rather than something to scroll past.
We segmented the audience based on behaviour, purchase history, and intent so every email went to the right person at the right time. A consistent send cadence and optimised timing made email one of BSE's strongest revenue channels.
Segmentation & Optimisation
We took over the email channel and rebuilt it from scratch. Founder stories, ingredient education, and a consistent visual template made every email feel personal and worth opening rather than something to scroll past.
Email Strategy & Creative
We created two types of content: viral videos to drive reach and visibility, and educational content to build community and drive sales. We put the founder and team front and center, making them trusted voices in the skincare space. We also leaned into the founder's expertise to spark conversations and debate. Bold opinions, hot takes on cultural moments, content that got people talking. SEO integration supported discoverability across every post.
Social Media Management & Content
Visual Art Direction
We created a clear imagery direction and creative guidelines covering color palettes, lighting, model selection, wardrobe, and set design. Every piece of content was cohesive, elevated, and instantly recognizable as BSE.
TESTIMONIAL
TESTIMONIAL
