Industry: Skincare & Bodycare
100+ UGC Videos: Driving Growth for niod &
LoOpha Inside a Global Beauty Powerhouse
100+ UGC VIDEOS: DRIVING GROWTH FOR NIOD & LOOPHA INSIDE A GLOBAL BEAUTY POWERHOUSE
Industry: Skincare & Bodycare
Deciem, the parent company of The Ordinary, tasked us with bringing two of their emerging brands, Niod (skincare) and LoOpha (body care), to life on social channels and through paid advertising.As a fast-growing global beauty powerhouse, Deciem hired Anso Atelier as their dedicated creative partner to drive an ongoing monthly content program for both brands across TikTok and paid social.
We create content that feels premium, on-brand, and distinct from typical UGC, while building awareness and community around each brand, each of which has a very distinct identity and audience.
+10M
COMBINED TIKTOK + INSTAGRAM VIEWS
100+
UGC VIDEOS
ART DIRECTION
SOCIAL MEDIA STRATEGY
INSTAGRAM & TIKTOK
RESULTS IN 3 MONTHS
PRODUCTION
SOCIAL MEDIA MANAGEMENT
STYLING
COPYWRITING
GRAPHIC DESIGN
UGC CONTENT CREATION
CONTENT STRATEGY
CONTENT STRATEGY
REPORTING + ANALYTICS
We balanced visually beautiful, “scroll-stopping” videos with educational and informative content that built trust. This mix increased overall engagement while encouraging viewers to explore the products.
Strategic Mix of Formats
We monitored TikTok performance in real time, identifying which visual cues, formats, and hooks resonated most. Each new month of content incorporated these learnings, ensuring continual growth in views and engagement.
Data-Driven Iteration
We translated TikTok trends into content that works for the brand. Taking typical “routine” videos and elevating them into cinematic demonstrations and sensory/asmr videos. All making sure to captivate the viewers attention within the first three seconds to ensure performance.
Elevated TikTok Storytelling
Brand-First Content
Every video was carefully created to align with each brand’s identity & audience. Niod’s content emphasized sophisticated, science-driven aesthetics, while Loopha’s leaned into playful, tactile experiences.
INSTAGRAM & TIKTOK
RESULTS IN 3 MONTHS
+0%
UGC VIDEOS
0%
COMBINED TIKTOK + INSTAGRAM VIEWS
Deciem, the parent company of The Ordinary, tasked us with bringing two of their emerging brands, Niod (skincare) and LoOpha (body care), to life on social channels and through paid advertising.
As a fast-growing global beauty powerhouse, Deciem hired Anso Atelier as their dedicated creative partner to drive an ongoing monthly content program for both brands across TikTok and paid social.
We create content that feels premium, on-brand, and distinct from typical UGC, while building awareness and community around each brand, each of which has a very distinct identity and audience.
How We Did It
Brand-First Content
Every video was carefully created to align with each brand’s identity & audience. Niod’s content emphasized sophisticated, science-driven aesthetics, while Loopha’s leaned into playful, tactile experiences.
Strategic Mix of Formats
We balanced visually beautiful, “scroll-stopping” videos with educational and informative content that built trust. This mix increased overall engagement while encouraging viewers to explore the products.
Elevated TikTok Storytelling
We translated TikTok trends into content that works for the brand. Taking typical “routine” videos and elevating them into cinematic demonstrations and sensory/asmr videos. All making sure to captivate the viewers attention within the first three seconds to ensure performance.
Data-Driven Iteration
We monitored TikTok performance in real time, identifying which visual cues, formats, and hooks resonated most. Each new month of content incorporated these learnings, ensuring continual growth in views and engagement.
