Industry: Fashion
Full Rebrand
Heiress Beverly Hills
FULL REBRAND
HEIRESS BEVERLY HILLS
Industry: Fashion
Heiress Beverly Hills is a fashion label carried at ASOS, Bloomingdale's, and Macy's, with a following of nearly 150K on Instagram.
After years of strong commercial traction, they came to us for a complete rebrand and relaunch. New identity, new website, new campaign, and a full content strategy to match the elevated, edgy positioning they were going after.
Heiress Beverly Hills is a fashion label carried at ASOS, Bloomingdale's, and Macy's, with a following of nearly 150K on Instagram.
After years of strong commercial traction, they came to us for a complete rebrand and relaunch. New identity, new website, new campaign, and a full content strategy to match the elevated, edgy positioning they were going after.
We built a complete social media and content strategy for the relaunch. Competitor analysis, content pillars, creative direction, moodboards for every content type, and a full creative direction kit to guide their team going forward.
Social Media & Content Strategy
We handled the full production of the campaign and e-com shoots from concept to delivery. Concept development, moodboarding, location scouting, casting, international model sourcing, styling direction, hair and makeup, shot list, set design, budget management, and full creative direction on set.
Campaign & E-Commerce Shoot
We redesigned the full e-commerce website with the user experience at the center. Clean navigation, a clear page structure, intentional visual hierarchy, and product pages built to convert.
Website Redesign
We extended the new identity across all physical packaging including boxes, bags, hangtags, stickers, and labels. Every touchpoint, the same brand world.
Packaging
Brand Identity
We rebuilt the full visual identity from scratch. New wordmark and monogram, colour palette, typography system, and a complete set of brand guidelines covering tone of voice, visual direction, and creative rules for the brand going forward.
How We Did It
Brand Identity
We rebuilt the full visual identity from scratch. New wordmark and monogram, colour palette, typography system, and a complete set of brand guidelines covering tone of voice, visual direction, and creative rules for the brand going forward.
Campaign &
E-Commerce Shoot
We handled the full production of the campaign and e-com shoots from concept to delivery. Concept development, moodboarding, location scouting, casting, international model sourcing, styling direction, hair and makeup, shot list, set design, budget management, and full creative direction on set.
Packaging
We extended the new identity across all physical packaging including boxes, bags, hangtags, stickers, and labels. Every touchpoint, the same brand world.
Social Media & Content Strategy
We built a complete social media and content strategy for the relaunch. Competitor analysis, content pillars, creative direction, moodboards for every content type, and a full creative direction kit to guide their team going forward.
Website Redesign
We redesigned the full e-commerce website with the user experience at the center. Clean navigation, a clear page structure, intentional visual hierarchy, and product pages built to convert.
TESTIMONIAL
TESTIMONIAL
