Industry: Beauty & Skincare
15 Years In. We Refreshed Indeed, one of
Canada's Most Recognized Skincare Brands.
15 YEARS IN. WE REFRESHED INDEED, ONE OF CANADA'S MOST RECOGNIZED SKINCARE BRANDS.
Industry: Beauty & Skincare
Indeed Laboratories is one of Canada's most recognized skincare brands. 15 years in, over 60 awards, products that consistently go viral, carried at Shoppers Drug Mart and Ulta Beauty, and covered by Vogue, Elle, and Cosmopolitan.
They came to us to refresh their brand to reflect where they are today.
Indeed Laboratories is one of Canada's most recognized skincare brands. 15 years in, over 60 awards, products that consistently go viral, carried at Shoppers Drug Mart and Ulta Beauty, and covered by Vogue, Elle, and Cosmopolitan.
They came to us to refresh their brand to reflect where they are today.
How We Did It
Brand Strategy
We defined Indeed Laboratories' positioning, target audience, and brand personality. Indeed has always made science accessible and affordable, so we built the entire strategic foundation around that truth. The tagline we developed: Modern Science Made Relatable.
Art Direction
We built a complete photography direction covering every type of visual Indeed uses, product shots, texture details, ingredient references, skin application, and model direction. Clean, sensorial, and science-forward without ever feeling clinical.
Visual & Digital Identity
Logo, typography, colour palette, and full digital applications across social media and email marketing. The brand had 15 years of equity behind it, so we kept the DNA intact and modernized everything to match where Indeed is today.
Verbal Identity
Brand voice, tone of voice, tone pillars, writing dos and don'ts, and messaging hierarchy. The goal was to give Indeed a real personality, one that feels like talking to someone who knows their stuff but keeps it simple. A clear framework so every team and every partner sounds like the same brand.
Brand voice, tone of voice, tone pillars, writing dos and don'ts, and messaging hierarchy. The goal was to give Indeed a real personality, one that feels like talking to someone who knows their stuff but keeps it simple. A clear framework so every team and every partner sounds like the same brand.
Verbal Identity
We built a complete photography direction covering every type of visual Indeed uses, product shots, texture details, ingredient references, skin application, and model direction. Clean, sensorial, and science-forward without ever feeling clinical.
Art Direction
Logo, typography, colour palette, and full digital applications across social media and email marketing. The brand had 15 years of equity behind it, so we kept the DNA intact and modernized everything to match where Indeed is today.
Visual & Digital Identity
Brand Strategy
We defined Indeed Laboratories' positioning, target audience, and brand personality. Indeed has always made science accessible and affordable, so we built the entire strategic foundation around that truth. The tagline we developed: Modern Science Made Relatable.
TESTIMONIAL
TESTIMONIAL
