Industry: Fashion
From Nostalgic to Influential:
500K Instagram Reach in Under 2 Months
Founded in 1961, Kombi has become one of Canada’s most iconic winter accessories brands: trusted by athletes, Olympians, and World Cup competitors, and embraced by millions of Canadians every year.
With a strong retail presence nationwide, the brand turned to Anso Atelier to grow its organic social media presence & awareness, drive measurable sales growth through strong ads creatives, and build meaningful partnerships with creators and influencers.
+500K
organic Instagram reach
+54K
organic Tiktok reach
500+
new followers across the different platforms
pieces of content created
100+
influencers/UGC
collabs
50+
Developed over 100 in-house pieces of content, including in-office, team, product highlights, and event coverage, bringing the brand’s personality to life.
Content Creation & Social Media Strategy
At Anso Atelier, we believe your strongest influencers are your customers. Seeing that Kombi already had a highly engaged audience, we came up with community initiatives to bring fans closer to the brand. These included out of the box giveaways, activations, contests, and collaborations with strategic partners, all aimed to amplify UGC, and seamlessly merging influencer and organic strategies.
Community Building Initiatives
We developed a strong visual identity, from graphics directions, photoshoots, UGC, and community-driven content, to shape a brand visual identity that is instantly recognizable and stands out.
Visual Direction
Strategic Influencer Partnerships
We collaborated with more than 50+ carefully selected influencers / UGC creators representing Kombi’s key target personas: from families to athletes. In each PR box, we also included a film camera for the creators to capture the real winter moments. At its core, Kombi is rooted in nostalgia, memories, and shared experiences, and the raw, timeless aesthetic of that camera perfectly reflects that spirit, while making it easier for people to take content.
PIECES OF CONTENT CREATED
100+
500+
NEW FOLLOWERS ACROSS THE DIFFERENT PLATFORMS
+54K
ORGANIC TIKTOK REACH
+500K
ORGANIC INSTAGRAM
REACH
INFLUENCEURS/UGC COLLABS
50+
ART DIRECTION
SOCIAL MEDIA STRATEGY
PRODUCTION
SOCIAL MEDIA MANAGEMENT
STYLING
COPYWRITING
GRAPHIC DESIGN
UGC CONTENT CREATION
CONTENT STRATEGY
CONTENT STRATEGY
REPORTING + ANALYTICS
Founded in 1961, Kombi has become one of Canada’s most iconic winter accessories brands: trusted by athletes, Olympians, and World Cup competitors, and embraced by millions of Canadians every year.
With a strong retail presence nationwide, the brand turned to Anso Atelier to grow its organic social media presence & awareness, drive measurable sales growth through strong ads creatives, and build meaningful partnerships with creators and influencers.
From Nostalgic to Influential:
500K Instagram Reach
in Under 2 Months
Industry: Fashion
TESTIMONIAL
How We Did It
Strategic Influencer Partnerships
We collaborated with more than 50+ carefully selected influencers / UGC creators representing Kombi’s key target personas: from families to athletes. In each PR box, we also included a film camera for the creators to capture the real winter moments. At its core, Kombi is rooted in nostalgia, memories, and shared experiences, and the raw, timeless aesthetic of that camera perfectly reflects that spirit, while making it easier for people to take content.
Content Creation & Social Media Strategy
Developed over 100 in-house pieces of content, including in-office, team, product highlights, and event coverage, bringing the brand’s personality to life.
Visual Direction
We developed a strong visual identity, from graphics directions, photoshoots, UGC, and community-driven content, to shape a brand visual identity that is instantly recognizable and stands out.
Community Building Initiatives
At Anso Atelier, we believe your strongest influencers are your customers. Seeing that Kombi already had a highly engaged audience, we came up with community initiatives to bring fans closer to the brand. These included out of the box giveaways, activations, contests, and collaborations with strategic partners, all aimed to amplify UGC, and seamlessly merging influencer and organic strategies.
TESTIMONIAL
