Les Enfants Terribles is a pillar of Québec gastronomy, with over 18 years of history, 6+ locations across the province, and more than 700,000 guests served annually.
The restaurant chain partnered with Anso Atelier to lead its marketing efforts, including social media management, content creation, art direction, and influencer marketing.
Industry: Restaurant
LES ENFANTS TERRIBLES goes viral:
500K views in under 3 months
LES ENFANTS TERRIBLES
goes viral: 500K views
in under 3 months
Industry: Restaurant
1K
NEW FOLLOWERS
3.5K
LIKES
500K
VIEWS
ART DIRECTION
SOCIAL MEDIA STRATEGY
INSTAGRAM & TIKTOK
RESULTS under 3 MONTHS
PRODUCTION
SOCIAL MEDIA MANAGEMENT
STYLING
COPYWRITING
GRAPHIC DESIGN
UGC CONTENT CREATION
CONTENT STRATEGY
CONTENT STRATEGY
REPORTING + ANALYTICS
Our content strategy was structured around four key pillars:
-
Farm to Table: Showcasing producers, ingredients, and local partnerships to highlight the history and craftsmanship behind each dish, giving customers a behind-the-scenes look at the process that makes the menu what it is.
-
For the Love of Food: All about “food porn”, content designed around appetite triggers that makes people hungry, highlighting the textures, colors, and details that make every dish mouth-watering, and inspiring viewers to experience the food in person.
-
People & Culture: Spotlighting chefs, staff, and the family behind Les Enfants Terribles to bring personality, warmth, and transparency to the forefront, showcasing what makes the restaurant truly special.
-
Community & Storytelling: Highlighting events, holidays, collaborations, and guest appreciation initiatives to showcase meaningful moments that position Les Enfants Terribles as an integral part of Québec’s food culture.
Content Pillars
With 6 locations across Québec, each restaurant received a tailored influencer approach to reach the right local audiences. The strategy focused on generating buzz, driving reservations, and building a community of engaged local creators.
Localized Influencer Strategy
Brand Identity & Art Direction
We refined LET’s brand image through strategic graphic design and elevated imagery , with the goal of translating the restaurant experience into visuals. From mouth-watering food shots to behind-the-scenes moments with staff and chefs, every image brings the experience to life and makes viewers want to be part of it.
35+
CollaboratIONS with localized influencers
100+
pieces of high-quality UGC content created
Influencer
Partnerships
Les Enfants Terribles is a pillar of Québec gastronomy, with over 18 years of history, 6+ locations across the province, and more than 700,000 guests served annually.
The restaurant chain partnered with Anso Atelier to lead its marketing efforts, including social media management, content creation, art direction, and influencer marketing.
100+
pieces of
high-quality UGC content created
35+
CollaboratIONS with localized influencers
ART DIRECTION
SOCIAL MEDIA STRATEGY
Influencer
Partnerships
PRODUCTION
SOCIAL MEDIA MANAGEMENT
STYLING
COPYWRITING
GRAPHIC DESIGN
UGC CONTENT CREATION
CONTENT STRATEGY
CONTENT STRATEGY
REPORTING + ANALYTICS
INSTAGRAM & TIKTOK
RESULTS under 3 MONTHS
0.0M
VIEWS
0.0K
LIKES
0.0K
NEW FOLLOWERS
How We Did It
Brand Identity &
Art Direction
We refined LET’s brand image through strategic graphic design and elevated imagery , with the goal of translating the restaurant experience into visuals. From mouth-watering food shots to behind-the-scenes moments with staff and chefs, every image brings the experience to life and makes viewers want to be part of it.
Content Pillars
Our content strategy was structured around four key pillars:
-
Farm to Table: Showcasing producers, ingredients, and local partnerships to highlight the history and craftsmanship behind each dish, giving customers a behind-the-scenes look at the process that makes the menu what it is.
Localized Influencer Strategy
With 6 locations across Québec, each restaurant received a tailored influencer approach to reach the right local audiences. The strategy focused on generating buzz, driving reservations, and building a community of engaged local creators.
-
For the Love of Food: All about “food porn”, content designed around appetite triggers that makes people hungry, highlighting the textures, colors, and details that make every dish mouth-watering, and inspiring viewers to experience the food in person.
-
People & Culture: Spotlighting chefs, staff, and the family behind Les Enfants Terribles to bring personality, warmth, and transparency to the forefront, showcasing what makes the restaurant truly special.
-
Community & Storytelling: Highlighting events, holidays, collaborations, and guest appreciation initiatives to showcase meaningful moments that position Les Enfants Terribles as an integral part of Québec’s food culture.
TESTIMONIAL
