Industry: Beauty & Skincare
NEW MARKET, NEW CONTENT:
POWERING MARCELLE'S U.S. EXPANSION
NEW MARKET, NEW CONTENT: POWERING MARCELLE'S U.S. EXPANSION
Industry: Beauty & Skincare
RESULTS
60+
UGC VIDEOS
15+
MODELS CAST
1.2M+
COMBINED INSTAGRAM
& TIKTOK VIEWS
Marcelle is a Canadian beauty institution. Over 35 years in the market and a loyal clientele built on clean, science-backed skincare that actually works. For their US expansion, they launched on TikTok Shop with Amazon as their primary sales destination.
They hired Anso Atelier to produce all 60 pieces of UGC content built specifically for the platform, designed to drive discovery, build trust with a new market, and convert viewers into buyers.
1.2M+
COMBINED INSTAGRAM & TIKTOK VIEWS
15+
MODELS CAST
60+
UGC VIDEOS
ART DIRECTION
SOCIAL MEDIA STRATEGY
RESULTS
PRODUCTION
SOCIAL MEDIA MANAGEMENT
STYLING
COPYWRITING
GRAPHIC DESIGN
UGC CONTENT CREATION
CONTENT STRATEGY
CONTENT STRATEGY
REPORTING + ANALYTICS
Full editing in-house, platform-specific best practices integrated throughout, and complete delivery of polished assets with full client ownership of all files.
Post Production
60 videos, 15 models, 3 days of shooting across multiple locations. We handled everything. Casting, styling, prop sourcing, hair and makeup, location scouting, and full on-set production management across multi-day shoots on location.
Art Direction & Production
Content Strategy
We built the strategy around one core balance: content that feels completely native to TikTok while staying true to the Marcelle brand. Every piece was designed to make consumers discover the brand without ever feeling sold to. GRWM, day in the life, routines, hauls, unboxing, man on the street.
Marcelle is a Canadian beauty institution. Over 35 years in the market and a loyal clientele built on clean, science-backed skincare that actually works. For their US expansion, they launched on TikTok Shop with Amazon as their primary sales destination.
They hired Anso Atelier to produce all 60 pieces of UGC content built specifically for the platform, designed to drive discovery, build trust with a new market, and convert viewers into buyers.
How We Did It
Content Strategy
We built the strategy around one core balance: content that feels completely native to TikTok while staying true to the Marcelle brand. Every piece was designed to make consumers discover the brand without ever feeling sold to. GRWM, day in the life, routines, hauls, unboxing, man on the street.
Art Direction & Production
60 videos, 15 models, 3 days of shooting across multiple locations. We handled everything. Casting, styling, prop sourcing, hair and makeup, location scouting, and full on-set production management across multi-day shoots on location.
Post Production
Full editing in-house, platform-specific best practices integrated throughout, and complete delivery of polished assets with full client ownership of all files.
