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Industry: Food & Beverage
We Built the Launch Event for
Montellier's Newest Product Line
WE BUILT THE LAUNCH EVENT
FOR MONTELLIER'S NEWEST
PRODUCT LINE
Industry: Food & Beverage
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Montellier is a Quebec sparkling water brand founded in 1984, a staple in Quebec households, distributed nationally through PepsiCo and available across Canada.
For the launch of their new mocktail line, three new flavours hitting retailers province-wide, they wanted a launch event that felt as elevated as the product itself. They hired us to make it happen.
For the event recap video, we collaborated with Montellier's ambassador Marilou Biz, the face behind Quebec's beloved Trois fois par jour, to host live taste tests with guests throughout the night. Rather than a classic event recap no one watches unless they were there, the format made the content watchable and shareable on its own. We also produced a full set of editorial images of the event.
Content
A dedicated immersive room with a paint & sip activation where guests painted directly on Montellier glasses to take home as a keepsake. A media wall, a car painted to match the Piña Colada flavour, a DJ, and Montellier gift bags to close the night.
Activations
We created three signature cocktails, one per mocktail flavour, each served in an open Montellier can with custom garnishes. A Piña Colada, a Tropical Mojito, and a Spritzer, each with its own dedicated tasting station. For food, we partnered with Menu Extra, one of Montreal's top high-end catering companies. Black cod, ancestral tomato tart, crab, and a crispy lamb tartare cigar. Bar and service staff alike were dressed in white button-downs, ties, and aprons. Every detail matched the level of the event.
Food & Beverage
We handled the full production from start to finish. Venue booking, vendor sourcing and management, floor plan and layout, furniture and equipment rentals, lighting setup, on-site staff, delivery, load-in, and teardown.
Event Production
Creative Direction
The entire event was built around the Montellier cans themselves. Metallic, fresh, springy. We transformed Foil Gallery into a fully immersive environment with lush plants and florals, large scale projections, and digital screens featuring art by Montreal artist Amelia Hadouchi throughout the space. Every bar, every station, every corner of the space felt like part of the same world.
TESTIMONIAL
Montellier is a Quebec sparkling water brand founded in 1984, a staple in Quebec households, distributed nationally through PepsiCo and available across Canada.
For the launch of their new mocktail line, three new flavours hitting retailers province-wide, they wanted a launch event that felt as elevated as the product itself. They hired us to make it happen.
How We Did It
Creative Direction
The entire event was built around the Montellier cans themselves. Metallic, fresh, springy. We transformed Foil Gallery into a fully immersive environment with lush plants and florals, large scale projections, and digital screens featuring art by Montreal artist Amelia Hadouchi throughout the space. Every bar, every station, every corner of the space felt like part of the same world.
Activations
A dedicated immersive room with a paint & sip activation where guests painted directly on Montellier glasses to take home as a keepsake. A media wall, a car painted to match the Piña Colada flavour, a DJ, and Montellier gift bags to close the night.
Event Production
We handled the full production from start to finish. Venue booking, vendor sourcing and management, floor plan and layout, furniture and equipment rentals, lighting setup, on-site staff, delivery, load-in, and teardown.
Content
For the event recap video, we collaborated with Montellier's ambassador Marilou Biz, the face behind Quebec's beloved Trois fois par jour, to host live taste tests with guests throughout the night. Rather than a classic event recap no one watches unless they were there, the format made the content watchable and shareable on its own. We also produced a full set of editorial images of the event.
Food & Beverage
We created three signature cocktails, one per mocktail flavour, each served in an open Montellier can with custom garnishes. A Piña Colada, a Tropical Mojito, and a Spritzer, each with its own dedicated tasting station. For food, we partnered with Menu Extra, one of Montreal's top high-end catering companies. Black cod, ancestral tomato tart, crab, and a crispy lamb tartare cigar. Bar and service staff alike were dressed in white button-downs, ties, and aprons. Every detail matched the level of the event.
TESTIMONIAL
