Nuda is a renowned Canadian self-tanning brand named Best Self Tanner by the 2024 Holy Grail Beauty Awards, Best Facial Self Tanner and Best Body Self Tanner by Fashion/Chatelaine, and featured as Vogue's favourite tanning water.
For the launch of their new Cloud Mist product, they hired Anso Atelier to produce a full suite of UGC content built for social performance.
We produced a full suite of content across multiple formats. UGC videos, b-roll, and lifestyle images, all working together to tell one cohesive story and cover every content need across platforms.
UGC Video Production
We handled the full ugc shoot production, managing every element from casting and location to styling, and on-set direction. Every shot was intentional and every detail was considered to ensure the content felt on brand and inspirational.
Shoot Production
Strategy
Our approach was rooted in one idea: make Nuda feel like a natural part of real life. Not a product being sold, but a product being lived in. We built a content strategy around the cool girl's everyday routine, placing the Cloud Mist in real lifestyle moments that felt elevated, authentic, and effortless, showcasing the product's simplicity as its biggest selling point.
RESULTS
+0%
Views Across Campaign Assets
0%
Lifestyle Images
20+
Videos for Socials
Industry: Beauty & Wellness
160,000 Views and Counting:
The Nuda Cloud Mist Launch
How We Did It
Strategy
Our approach was rooted in one idea: make Nuda feel like a natural part of real life. Not a product being sold, but a product being lived in. We built a content strategy around the cool girl's everyday routine, placing the Cloud Mist in real lifestyle moments that felt elevated, authentic, and effortless, showcasing the product's simplicity as its biggest selling point.
Shoot Production
We handled the full ugc shoot production, managing every element from casting and location to styling, and on-set direction. Every shot was intentional and every detail was considered to ensure the content felt on brand and inspirational.
UGC Video Production
We produced a full suite of content across multiple formats. UGC videos, b-roll, and lifestyle images, all working together to tell one cohesive story and cover every content need across platforms.
20+
Videos for Socials
50+
Lifestyle Images
160,000+
Views Across
Campaign Assets
ART DIRECTION
SOCIAL MEDIA STRATEGY
RESULTS
PRODUCTION
SOCIAL MEDIA MANAGEMENT
STYLING
COPYWRITING
GRAPHIC DESIGN
UGC CONTENT CREATION
CONTENT STRATEGY
CONTENT STRATEGY
REPORTING + ANALYTICS
160,000 Views and Counting:
The Nuda Cloud Mist Launch
Industry: Beauty & Wellness
Nuda is a renowned Canadian self-tanning brand named Best Self Tanner by the 2024 Holy Grail Beauty Awards, Best Facial Self Tanner and Best Body Self Tanner by Fashion/Chatelaine, and featured as Vogue's favourite tanning water.
For the launch of their new Cloud Mist product, they hired Anso Atelier to produce a full suite of UGC content built for social performance.
