Industry: Food & Beverage
Sold Out Nationwide:
How We Made Poppi Go Viral Across Canada
SOLD OUT NATIONWIDE:
HOW WE MADE POPPI
GO VIRAL ACROSS CANADA
Industry: Food & Beverage
Poppi hired Anso Atelier as their exclusive Canadian marketing agency to drive their expansion and replicate their U.S. success in Canada through key retailers like Costco, Loblaws, and Whole Foods.
+43M
TIKTOK & META IMPRESSIONS
5,000%
INCREASE IN
CANADIAN SALES
20%
OF CANADA'S
POPULATION REACHED
CANS
SOLD OUT IN ALM
ART DIRECTION
SOCIAL MEDIA STRATEGY
RESULTS IN
UNDER 30 DAYS
PRODUCTION
SOCIAL MEDIA MANAGEMENT
STYLING
COPYWRITING
GRAPHIC DESIGN
UGC CONTENT CREATION
CONTENT STRATEGY
CONTENT STRATEGY
REPORTING + ANALYTICS
Developed engaging and clever scripts and hooks for high-performing ads creatives.
Ad Copy & Scripts
Continuously tracked KPI’s, adjusting content strategy based on performance data to ensure optimal reach.
Performance Monitoring
Collaborated with paid media team to optimize top performing content, ensuring maximum performance and engagement.
Data-Driven Execution
Created high-quality UGC ad content backed by a strong strategy to drive results.
Content Creation
Developed an authentic/relatable, high-retention content creation strategy tailored for Canadian consumers and virality per platform.
UGC Content Strategy
Creator-Driven Marketing
Partnered with 150+ influencers & creators through strategic selection across Canada, ensuring diverse representation across age groups, languages, and regions to maximize reach on META & Tiktok.
TESTIMONIAL
RESULTS IN
under 30 days
+0%
SOLD OUT
IN ALM
20%
of Canada's
Population Reached
0%
INCREASE IN
CANADIAN SALES
+43M
TikTok & Meta Impressions
Poppi hired Anso Atelier as their exclusive Canadian marketing agency to drive their expansion and replicate their U.S. success in Canada through key retailers like Costco, Loblaws, and Whole Foods.
How We Did It
Creator-Driven Marketing
Partnered with 150+ influencers & creators through strategic selection across Canada, ensuring diverse representation across age groups, languages, and regions to maximize reach on META & Tiktok.
Data-Driven Execution
Collaborated with paid media team to optimize top performing content, ensuring maximum performance and engagement.
UGC Content Strategy
Developed an authentic/relatable, high-retention content creation strategy tailored for Canadian consumers and virality per platform.
Performance Monitoring
Continuously tracked KPI’s, adjusting content strategy based on performance data to ensure optimal reach.
Content Creation
Created high-quality UGC ad content backed by a strong strategy to drive results.
Ad Copy & Scripts
Developed engaging and clever scripts and hooks for high-performing ads creatives.
TESTIMONIAL
