Industry: Luxury Shopping Mall
2.1M IMPRESSIONS AND COUNTING:
THE ROYALMOUNT SUCCESS STORY
2.1M IMPRESSIONS AND COUNTING: THE ROYALMOUNT SUCCESS STORY
Industry: Luxury Shopping Mall
+0%
SOCIAL ENGAGEMENT
0 MILLION +
VIEWS
0+
NEW FOLLOWERS
0%
REDUCTION IN
NEGATIVE COMMENTS
ROYALMOUNT faced significant challenges with its public perception, as it had gained a reputation for being “out of touch” due to its luxurious appeal. This perception impacted both its online and offline presence.
ROYALMOUNT hired Anso Atelier to manage all social media, with the goal of rebuilding trust, shifting the social narrative, increasing their social media presence, engagement, and foot traffic while driving positive visibility and interaction.
ROYALMOUNT faced significant challenges with its public perception, as it had gained a reputation for being “out of touch” due to its luxurious appeal. This perception impacted both its online and offline presence.
ROYALMOUNT hired Anso Atelier to manage all social media, with the goal of rebuilding trust, shifting the social narrative, increasing their social media presence, engagement, and foot traffic while driving positive visibility and interaction.
65%
REDUCTION IN
NEGATIVE COMMENTS
10,000+
NEW FOLLOWERS
4M+
VIEWS
+350%
SOCIAL
ENGAGEMENT
ART DIRECTION
SOCIAL MEDIA STRATEGY
PRODUCTION
SOCIAL MEDIA MANAGEMENT
STYLING
COPYWRITING
GRAPHIC DESIGN
UGC CONTENT CREATION
CONTENT STRATEGY
CONTENT STRATEGY
REPORTING + ANALYTICS
Community management played a huge role in transforming ROYALMOUNT’S online presence. Whether it was a funny comment or a heartfelt message, we ensured responses felt human, not robotic. These responses helped build an online community that now genuinely connects with the mall.
Personalized Community Management
We embraced its past criticisms by “being in on the joke,” using humour and humility in the content to rebuild trust with the audience. This approach not only diffused negativity but also created a sense of camaraderie, making the mall feel approachable and human. This type of content resonated deeply with the audience and helped us go viral in only 24hrs, significantly increasing visibility and engagement.
Shifting the Narrative
Human-Centered Content
It’s not about promoting only the mall offerings but about showing the people within the mall. Our content focuses on relatable, human experiences, steering away from direct promotional messaging. By doing this, we tapped into the universal desire for connection, positioning ROYALMOUNT as more than just a shopping destination, but a place where real connections happen.
How We Did It In
Under 3 Months
Human-Centered Content
It’s not about promoting only the mall offerings but about showing the people within the mall. Our content focuses on relatable, human experiences, steering away from direct promotional messaging. By doing this, we tapped into the universal desire for connection, positioning ROYALMOUNT as more than just a shopping destination, but a place where real connections happen.
Shifting the Narrative
We embraced its past criticisms by “being in on the joke,” using humour and humility in the content to rebuild trust with the audience. This approach not only diffused negativity but also created a sense of camaraderie, making the mall feel approachable and human. This type of content resonated deeply with the audience and helped us go viral in only 24hrs, significantly increasing visibility and engagement.
Personalized Community Management
Community management played a huge role in transforming ROYALMOUNT’S online presence. Whether it was a funny comment or a heartfelt message, we ensured responses felt human, not robotic. These responses helped build an online community that now genuinely connects with the mall.
