Industry: Medispa & Aesthetics
MAKING MEDICAL AESTHETICS CULTURALLY
Relevant with Victoria Park MediSpa
MAKING MEDICAL AESTHETICS CULTURALLY RELEVANT
WITH VICTORIA PARK MEDISPA
Industry: Medispa & Aesthetics
INSTAGRAM & TIKTOK
RESULTS IN 3 MONTHS
0.0M
VIEWS
0.0K
NEW FOLLOWERS
0.0K
INTERACTION
Founded 18 years ago, Victoria Park Medispa is Canada’s leading medispa with 27 locations nationwide, offering the widest range of medical aesthetic treatments. Consistently recognized as Canada’s Best Medispa, it is the only network led by board-certified plastic surgeons, general practitioners, and dermatologists.
Victoria Park hired Anso Atelier as their exclusive marketing partner to manage social media, content, and ads, aiming to grow an online community, reinforce their #1 industry position, and increase bookings.
15.5K
INTERACTION
1.8K
NEW FOLLOWERS
1.5M
VIEWS
ART DIRECTION
SOCIAL MEDIA STRATEGY
INSTAGRAM & TIKTOK
RESULTS IN 3 MONTHS
PRODUCTION
SOCIAL MEDIA MANAGEMENT
STYLING
COPYWRITING
GRAPHIC DESIGN
UGC CONTENT CREATION
CONTENT STRATEGY
CONTENT STRATEGY
REPORTING + ANALYTICS
Founded 18 years ago, Victoria Park Medispa is Canada’s leading medispa with 27 locations nationwide, offering the widest range of medical aesthetic treatments. Consistently recognized as Canada’s Best Medispa, it is the only network led by board-certified plastic surgeons, general practitioners, and dermatologists.
Victoria Park hired Anso Atelier as their exclusive marketing partner to manage social media, content, and ads, aiming to grow an online community, reinforce their #1 industry position, and increase bookings.
To maintain a cohesive Victoria Park identity across all locations, we implemented a shared system for content creation and management. Smaller clinic accounts were standardized, aligned handles, bios, content and profile photos, all linking back to the main account. Collaboration processes were clarified, and clinics received onboarding guides, templates, and monthly check-ins to ensure content stayed organized, consistent, and on-brand.
Streamlining Content & Brand Consistency
As a key pillar of our strategy, we showcased real results through client testimonials, before-and-after transformations, PR features, influencer collaborations, and UGC, reinforcing credibility and trust in Victoria Park’s expertise and results.
Built Social Proof
We translated medical expertise into clear, digestible language through our graphic and video content. By guiding clients with approachable explanations, we empowered them to make informed choices without feeling overwhelmed.
Simplifying the Complex
Part of our strategy was to position Victoria Park as more than a place for treatments, but as a lifestyle. Think Goop energy meets medical-grade expertise. In a space dominated by cold, clinical content, our aspirational & lifestyle content created an elevated identity, making clients want to associate withthe clinic naturally.
A key part of our strategy was leveraging timely, culturally relevant content, through deinfluencing-style posts, myth-busting, trend commentary, and celebrity/pop culture insights. This made complex medical aesthetics approachable, digestible, and entertaining, while positioning Victoria Park at the center of conversations in the media and keeping the brand relevant.
How We Did It
Tapping into Cultural Relevance
A key part of our strategy was leveraging timely, culturally relevant content, through deinfluencing-style posts, myth-busting, trend commentary, and celebrity/pop culture insights. This made complex medical aesthetics approachable, digestible, and entertaining, while positioning Victoria Park at the center of conversations in the media and keeping the brand relevant.
Built Social Proof
As a key pillar of our strategy, we showcased real results through client testimonials, before-and-after transformations, PR features, influencer collaborations, and UGC, reinforcing credibility and trust in Victoria Park’s expertise and results.
Created a Lifestyle
Part of our strategy was to position Victoria Park as more than a place for treatments, but as a lifestyle. Think Goop energy meets medical-grade expertise. In a space dominated by cold, clinical content, our aspirational & lifestyle content created an elevated identity, making clients want to associate withthe clinic naturally.
Streamlining Content & Brand Consistency
To maintain a cohesive Victoria Park identity across all locations, we implemented a shared system for content creation and management. Smaller clinic accounts were standardized, aligned handles, bios, content and profile photos, all linking back to the main account. Collaboration processes were clarified, and clinics received onboarding guides, templates, and monthly check-ins to ensure content stayed organized, consistent, and on-brand.
Simplifying the Complex
We translated medical expertise into clear, digestible language through our graphic and video content. By guiding clients with approachable explanations, we empowered them to make informed choices without feeling overwhelmed.
TESTIMONIAL
