Industry: Beauty & Wellness
HOW WE BROUGHT WELLBEL’S
FIRST HAIRCARE PRODUCTS TO LIFE
HOW WE BROUGHT WELLBEL’S
FIRST HAIRCARE PRODUCTS TO LIFE
Industry: Beauty & Wellness
Wellbel is one of the most talked about names in wellness.
Featured in Vogue, Elle, and Cosmopolitan, sold at Goop, Revolve, and Anthropologie, and trusted by names like Gwyneth Paltrow, Elsa Hosk and Danielle Bernstein. Knownfor their bestselling hair supplements, the Detox + Restore Duo marked their first ever step into haircare products.
They hired Anso Atelier to lead the full campaign production and direction for the launch.
How We Did It
Creative Direction
We developed the full creative vision for the campaign. Moodboards, detailed shoot briefs, and a clear visual direction that was moody, tactile, and sensory.
Production
We handled every element on set. Location scouting, talent booking, hair and makeup direction, props, accessories, and set design. On shoot day we directed the team and reviewed every shot in real time. Through post production, we managed asset selection, color grading, and all revision rounds.
UGC Video Production
Beautiful imagery alone is not enough. Our in-house team produced a full suite of UGC video content to complement the campaign. Lifestyle videos, routines, Q&As, and vlogs.
Beautiful imagery alone is not enough. Our in-house team produced a full suite of UGC video content to complement the campaign. Lifestyle videos, routines, Q&As, and vlogs.
We handled every element on set. Location scouting, talent booking, hair and makeup direction, props, accessories, and set design. On shoot day we directed the team and reviewed every shot in real time. Through post production, we managed asset selection, color grading, and all revision rounds.
We developed the full creative vision for the campaign. Moodboards, detailed shoot briefs, and a clear visual direction that was moody, tactile, and sensory.
