We make brands cool & relevant.
SERVICES
We become true experts on your brand, developing and implementing a full social media strategy. This includes an in-depth audit of your current accounts, audience analysis, persona development, competitive analysis, market positioning, brand voice, visual direction, content pillars, and platform-specific strategies.
To ensure a consistent brand image across every touchpoint, our Art Director and Head of Brand define the visual direction of your social presence. From campaigns to UGC shoots to daily graphics, everything is aligned so your brand feels recognizable and consistent across all content.
Your Instagram is your business card. Before someone reads about your brand, they look at your feed. We put a lot of time and thought into shaping a feed that reflects your brand and pulls people into your world, while still creating content that grabs attention and encourages people to click, explore, and engage.
Often overlooked and definitely undervalued, we write copy that converts. Our bilingual team writes captions and copy in both French and English while developing a tone of voice that reflects your brand’s mission, vision, and personality, ensuring every message feels aligned and intentional.
Our team posts all content manually instead of relying on automated platforms. This helps avoid errors and allows us to engage with your audience in real time. We respond to comments, messages, and interactions daily to build a strong and active community around your brand.
Each month we deliver detailed reports tracking key performance metrics. Our leadership team then meets to review the results, discuss what’s working, and adjust the strategy. This helps ensure your content keeps evolving and your brand never falls into autopilot.
Great social media requires more than ideas. It requires strong execution. Our team builds in-depth strategies and brings them to life through art direction, design, content creation, and community management, ensuring every element works together to support your brand and deliver strong results.
Creating strong UGC takes more than just handing a product to a creator. Our team plans, produces, and edits all UGC content in house through an organized production process. The result is a steady flow of authentic content that still follows a strong strategy.
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That’s why we’re known as a content machine.
While on set creating content, we also shoot photos that can be used across social media, like for carousels, reel covers, and thumbnails. Our team has a strong eye for detail, making sure every prop, angle, and frame feels intentional and aligned with your brand.
Your customers are truly your best influencers. We actively source UGC from your community and integrate it into your social media and marketing strategy. In a world full of AI and perfectly polished content, real customer moments matter more than ever.
Editing is where great content really comes to life. Our content creators are highly skilled video editors who understand both storytelling and how content performs on social media. Every video is edited in house with careful attention to pacing, hooks, and the small details that make content engaging.
Most brands work directly with external creators to produce UGC. Our approach is different. We cast creators and talent and produce the content ourselves during organized shoots. This ensures the content matches perfectly the social strategy while still feeling authentic to consumers. From founder-led content to full UGC shoots with models, we handle it all.
Every shoot starts with a clear plan. We prepare detailed briefs aligned with the content strategy, including concepts, hooks, locations, styling, and shot lists. Everything is approved ahead of time so production runs smoothly and the content captured executes the strategy exactly.
We handle all logistics related to the UGC shoot. From casting talent that reflects your target audience to sourcing locations, styling sets and props, and directing talent on set. Every element is carefully planned and chosen to ensure the content aligns visually and strategically with your brand and the world it represents.
A strong brand is more than just good design. It’s what shapes how people recognize, remember, and connect with a business. Our approach combines strategy and design to build brands that feel intentional, recognizable, and built to last.
Before any design work begins, we take the time to fully understand your brand and the space it lives in. This includes a brand audit, competitor analysis, market opportunities, and audience research. Beautiful design is easy. The real work is building a brand that actually stands for something and holds its place in the market.
We build brands people want to be part of. From developing your visual identity, tone, and art direction, we create a complete brand world. Whether launching a new brand or refreshing an existing one, our goal is always the same: build something distinctive that people recognize and want to associate with.
Based on the research phase, our design team develops custom logos and brandmarks from scratch. Every element is thoughtfully designed to create an identity that feels distinctive, recognizable, and built to last as the brand grows and evolves.
Typography plays a major role in how a brand feels. We develop type systems that bring structure, hierarchy, and personality to the brand. From serif to sans-serif to handwritten styles, the typefaces are selected to work seamlessly across packaging, digital platforms, and campaigns.
We develop a brand book that sets the foundation for how the brand lives across every touchpoint. It includes logo variations, applications, and visual rules so anyone working with the brand understands exactly how it should be represented.
This is where the brand moves beyond guidelines and into the real world. We design the assets people actually interact with, from packaging and signage to social media graphics, email templates, and marketing materials, making sure the brand feels strong wherever it appears.
Email and SMS are still some of the most effective marketing channels when done right, but inboxes are crowded and most messages get ignored. We get it, we don’t like cluttered inboxes either. That’s why we create emails that are visually strong, easy to read, mobile-optimized, and built to communicate a message that sells.
Beyond campaigns, we build automated flows that support the full customer journey. From welcome sequences to post-purchase emails, these flows run in the background and help nurture customers while driving consistent engagement and revenue.
Our team manages the full execution of every campaign, from preparing and importing lists to scheduling and sending emails and SMS messages. We also maintain list health to ensure strong deliverability and better overall performance.
Each month we share a performance report highlighting what’s working, what can be improved, and key opportunities moving forward. We also continuously test subject lines, layouts, calls to action, and timing to refine campaigns and improve results over time.
We start with a full audit of your email and SMS accounts, looking at flows, segmentation, past campaigns, and overall performance. This helps us identify opportunities and weaknesses and build a clear strategy designed to reach your sales goals and key KPIs.
Not every message should go to everyone. We segment your audience based on behavior, interests, languages and past interactions so each campaign feels more relevant and personalized to the people receiving it.
Our team handles the full design and copywriting for all campaigns. The goal is simple: create emails people actually want to open. From the visuals to the subject lines, hooks, and calls to action, every detail is designed to stand out in the inbox and drive real engagement. Every email is optimized for both mobile and desktop.
We lead the entire creative direction and production of brand campaigns, from concept development through on-set execution. Our team brings together the right creative partners, production planning, and visual direction to produce campaign assets that reflect the brand and highlight the product.
This is where everything starts. We define the creative direction of the campaign, shaping the concept, and overall visual world of the shoot. Our focus is always on creating work that feels entirely unique, unmistakably aligned with the brand, and unlike anything else in the market.
We also assemble the full creative team for the campaign, including photographers, videographers, models, stylists, and glam teams. Every collaborator is selected based on the creative direction and the level of execution the campaign requires.
We develop detailed shoot briefs that define every visual element of the campaign, from styling and lighting to hair, makeup, posing, and composition. We then translate that direction into structured shot lists and schedules that guide the production day and ensure all campaign assets are captured.
We manage the full production of the campaign, from budgeting and rate negotiations to building detailed schedules that coordinate multiple teams on set. This level of planning keeps complex productions organized and running as planned.
On shoot day, we lead the full production on set. We guide the photographer, direct the models, review shots in real time, and oversee every department from styling to glam to catering. Every detail is reviewed and approved on set to ensure the campaign is executed exactly as intended.
Once the shoot wraps, we lead the full post-production process. Asset selection, editing notes, color grading, revision rounds, team logistics and payments. We stay involved until every deliverable meets our standard and yours.
Some brands have the internal team to execute but need the outside perspective, experience, and creative thinking to push their work further. Through consulting, you gain direct access to the strategic and creative expertise
behind our agency.
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Think of it as bringing our team into your business when you need it most.
Consulting sessions give you direct access to members of our leadership team, including our founder, head of design, art director, and head of social media. Depending on the topic, you’ll work with the person whose expertise best supports what you’re trying to solve.
Sessions can cover any topic related to brand, content, marketing, or campaigns. We review your work, analyze your strategy, brainstorm ideas, and provide clear feedback to help you move forward with stronger direction and better results.
Consulting can be booked hourly or through packages depending on your needs. Some clients use sessions occasionally for guidance, while others schedule regular check-ins to review work, refine ideas, and keep their strategy moving forward.
Your brand doesn't only live on your own platforms. Some of the strongest brand moments happen through the right people and the right rooms, and that only works when it's intentional.
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We don't send products to big accounts or invite influencers to events and call it a strategy. We build real partnerships with talent who truly align with your brand, and we create activations that feel like an extension of who you are. Every collaboration has a purpose. Every event has a point of view. Over time, this becomes a community that grows with you.
We build a strategy aligned to your brand positioning and audience, identifying talent based on audience fit, content quality, and cultural relevance. Not follower count.
From outreach and contract negotiation to creative briefs and full content direction, we manage every touchpoint of the relationship so the content always feels on-brand and intentional.
We identify and facilitate aligned brand collaborations that expand your reach and reinforce your positioning in the market in a way that feels natural, not forced.
Full creative direction for brand activations, launches, and events, built with a clear point of view so every moment feels like your brand and every corner is worth photographing.
Venue sourcing, vendor management, logistics, on-site execution, and a content capture strategy built into every activation from day one.
The Canadian market is not just a smaller version of the US. Half the country speaks French, consumer behavior differs by region, and what works south of the border does not always land here. If you are not from here, you will miss it.
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We are a Montreal-based bilingual agency with deep roots in the Canadian market. We help US brands enter and scale in Canada through bilingual content, creator partnerships, and paid media assets built specifically for Canadian consumers.
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We worked with poppi on their Canadian launch. Sold out nationwide in under 30 days.
If you are a US brand ready to enter Canada, we know exactly how to make it happen.